SAN JOSE, CA: Ebay is reviewing PR firms to support its marketplace and corporate divisions. Jose Mallabo, director of corporate communications at eBay, said the company is currently in talks with a select number of firms.
“We are looking at agencies with global capabilities that can deliver an integrated consumer, technology, and business approach for the eBay Marketplace and certain corporate activities,” he said via e-mail.
Mallabo declined to name the agencies pitching, but noted most have prior experience with eBay.
EBay's network of agencies, including those for its subsidiary brands, has included Text 100, Hill & Knowlton, Kaplow, and Access Communications. For example, eBay named H&K its first corporate AOR in 2007, and Access works with PayPal. With the exception of Kaplow, all of these agencies are said to be involved in the pitch, according to industry sources.
“This process does not affect the strong, existing agency relationships we have across other parts of our portfolio and corporate work,” Mallabo added.
The review comes 10 months after Alan Marks joined eBay as SVP of corporate communications.