The exchange erupted after April Dunford, founder of Rocket Launch Marketing, failed to call back technology reporter, David George-Cosh, for a story on time. Dunford posted a tweet that read: “Reporter to me ‘When the media calls you, you jump, OK!?' Why, when you called me and I'm not selling? Newspapers will get what they deserve.” George-Cosh responded with a series of expletive-filled messages. George-Cosh's Twitter account is currently unavailable.
In its apology, the Post wrote “While the remarks were made on the reporter's personal Twitter account, the conversation first began when the reporter was acting in his capacity as a reporter for the Financial Post. We hold—and will continue to hold—all our reporters to a higher standard in how they address anyone, in any forum."