Luxury development in Vietnam taps Pilot PMR for North American PR

TORONTO: Asian Coast Development (Canada) Ltd. (ACDL) has hired Pilot PMR to promote the development of a $4.2-billion "Las Vegas-style" resort destination along the Ho Tram Strip, about 80 km south of Ho Chi Minh City in Vietnam.

TORONTO: Asian Coast Development (Canada) Ltd. (ACDL) has hired Pilot PMR to promote the development of a $4.2-billion “Las Vegas-style” resort destination along the Ho Tram Strip, about 80 km south of Ho Chi Minh City in Vietnam.

Pilot PMR was hired after being invited to participate in an informal review, said David Doze, partner at PMR.

The agency will initially focus on promoting phase one of the project, which includes the development of the MGM Grand Ho Tram, a five-star, oceanfront resort that will include gaming facilities and an 18-hole, PGA-calibre golf course designed by Greg Norman. Phase one of the project is expected to open in 2011.

“ACDL's communications director recently relocated to Vietnam, so we are essentially the company's communications arm for North America,” said Doze. “So far, we've been providing counsel on positioning of the news, and strategy about how we will role out the announcements.”

The Ho Tram Strip development is the largest of its kind in Southeast Asia. ACDL's advisory board includes former prime minister Jean Chrétien who will offer counsel on government relations, as well as Ron Barbaro, former head of the Ontario Lottery & Gaming Corporation.

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