NEW YORK: Kreab Group and Gavin Anderson & Company have merged to become Kreab & Gavin Anderson, a firm specializing in financial, corporate, and public affairs communications.
Kreab Gavin Anderson will have more than 350 professionals working with more than 500 clients in 25 countries, including developing markets in Asia, India, and the Middle East.
“It's a very complimentary merger of equals in the sense that where Kreab is strong, Gavin Anderson doesn't have a strong presence and vice versa,” said Richard Wolff, managing partner, North America for Kreab & Gavin Anderson, speaking particularly in terms of geography.
Kreab was founded in Stockholm, and maintains a large presence there, and opened a Washington office in December 2007. Gavin Anderson was founded in New York and also includes a global network of offices. The firms will be combining their New York and Washington offices.
Peje Emilsson, chairman of Magnora and Kreab, will serve as executive chairman of Kreab & Gavin Anderson; Richard Constant, chairman and CEO of Gavin Anderson will be president and CEO of the new firm. Magnora AB and Omnicom Group are the parent companies and majority owners of Kreab and Gavin Anderson respectively.
Kreab and Gavin Anderson have collaborated on work in Asia, and the merger was two years in the making. Constant wrote in an e-mail that the economy did not factor into the merger decision.
“The deal was not driven by transitory economic conditions, but rather by its compelling industrial logic,” he wrote. “Because we have worked together for years, both firms have an appreciation for the complementary nature of our businesses and our geographies, as well as for our shared values and culture.”