Trevor Project gets pro bono digital support

Sensis, an interactive marketing agency, is working pro bono for The Trevor Project, which operates a crisis and suicide prevention line for LGBTQ youth,...

Sensis, an interactive marketing agency, is working pro bono for The Trevor Project, which operates a crisis and suicide prevention line for LGBTQ youth, re-tooling the nonprofit's online presence. Sensis reached out to Trevor Project as part of its Innovation Project, which brings together the different divisions to help nonprofits that need digital support.

"The online world is huge for us in [targeting] youth," said Jacque Wing, communications manager for The Trevor Project. "Sensis developed a strategic plan and will implement more digital communications strategies." This includes re-designing Trevor Project's Web site, increasing outreach via social networks like Facebook and MySpace, and using its own social network, Trevor Space, to better communicate with youth.

Sensis is expected to offer more than $100,000 in pro bono services over the next year, and will equip the Trevor Project's staff with skills and tools to keep the online communications going, Wing said.

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