Alex Rodriguez looks to PR support during crisis

NEW YORK: New York Yankees third baseman Alex Rodriguez is currently working with several PR and communications specialists, after news that the slugger took performance-enhancing substances hit the press.

NEW YORK: New York Yankees third baseman Alex Rodriguez is currently working with several PR and communications specialists, after news that the slugger took performance-enhancing substances hit the press.

Rodriguez's long-time PR man, Richard Rubenstein, confirmed he is still working with him, but declined to give any more details. He said he has worked with Rodriguez since April 2007.

Newport Beach, CA-based agency Outside Eyes was brought on to handle crisis communications, the AP reported. The agency declined to return numerous PRWeek phone calls or e-mails seeking comment.

On February 9, Rodriguez addressed the rumors in an interview with ESPN's Peter Gammons, saying, "I did take a banned substance, and for that I'm very sorry and deeply regretful." He admitted to using the drugs from 2001-03, when he played for the Texas Rangers.

On February 17, Rodriguez held a press conference providing more details, including that a cousin injected him with the banned substance.

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