First 5 LA taps VPE as AOR

LOS ANGELES: First 5 LA, the early childhood education and advocacy program, hired VPE PR as AOR for its early childhood educations workforce development program, effective immediately. The agency, which was chosen for the four-year contract after a competitive RFP process, will oversee a comprehensive PR campaign, including online initiatives, working with public policy, and launching a campaign to recruit for the early childhood education workforce. First 5 California, the overall program for the state, currently works with The Rogers Group.

LOS ANGELES: First 5 LA, the early childhood education and advocacy program, hired VPE PR as AOR for its early childhood educations workforce development program, effective immediately. The agency, which was chosen for the four-year contract after a competitive RFP process, will oversee a comprehensive PR campaign, including online initiatives, working with public policy, and launching a campaign to recruit for the early childhood education workforce. First 5 California, the overall program for the state, currently works with The Rogers Group.

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