Nielsen looks to Beaman for PR

BALTIMORE: The Nielsen Company hired Beaman Incorporated (BI) to lead communications around the launch of its Local People Meter (LPM) service in the Baltimore market. The agency currently serves as Nielsen's advertising AOR, focusing on African-American, Hispanic, and Asian communities. Its new responsibilities include raising the profile of The Nielsen Company and its LPM service among business executives, elected officials, community leaders, and African-American, Hispanic, and Asian television viewers.

BALTIMORE: The Nielsen Company hired Beaman Incorporated (BI) to lead communications around the launch of its Local People Meter (LPM) service in the Baltimore market. The agency currently serves as Nielsen's advertising AOR, focusing on African-American, Hispanic, and Asian communities. Its new responsibilities include raising the profile of The Nielsen Company and its LPM service among business executives, elected officials, community leaders, and African-American, Hispanic, and Asian television viewers.

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