Tropicana drops package redesign due to consumer complaints

PepsiCo is scrapping a redesign of its Tropicana packaging because of consumer complaints, the company told The New York Times.

The redesign, which...

PepsiCo is scrapping a redesign of its Tropicana packaging because of consumer complaints, the company told The New York Times.

The redesign, which kicked off in January, also included a new advertising campaign, which will continue as planned "although future elements of the campaign" will be updated.

The brand plans to contact the consumers who called or wrote to the company about the changes to explain what Tropicana is doing, going forward.

Other companies, like Facebook and Johnson & Johnson, have faced situations where consumer complaints, some fueled by the visibility that social media provides, have caused companies to make immediate changes, says the Times.

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