Netherlands account goes to Ogilvy

WASHINGTON: The Royal Netherlands Embassy hired Ogilvy PR Worldwide for a 10-month brand management and PR campaign to raise awareness about the Netherlands in the US, according to the US Department of Justice Web site. The account begins March 1 and has a budget of about $234,411. Ogilvy is responsible for creating an overall communications strategy, a logo and brand identity, a Web site, media relations, the PR campaign, and pre- and post-measurement tactics, according to the report. It will also include an event series called the New York 400.

WASHINGTON: The Royal Netherlands Embassy hired Ogilvy PR Worldwide for a 10-month brand management and PR campaign to raise awareness about the Netherlands in the US, according to the US Department of Justice Web site. The account begins March 1 and has a budget of about $234,411. Ogilvy is responsible for creating an overall communications strategy, a logo and brand identity, a Web site, media relations, the PR campaign, and pre- and post-measurement tactics, according to the report. It will also include an event series called the New York 400.

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