Enfatico announces staff reductions

NEW YORK: Enfatico plans to lay off 8% of its staff in response to economic pressures. Torrence Boone, Enfatico CEO, announced the restructuring plans today, February 24, on the agency's blog, in addition to linking to an internal memo about the cutbacks.

NEW YORK: Enfatico plans to lay off 8% of its staff in response to economic pressures. Torrence Boone, Enfatico CEO, announced the restructuring plans today, February 24, on the agency's blog, in addition to linking to an internal memo about the cutbacks. Boone blamed the global recession's impact on the tech sector for the cuts, while also encouraging staff to remain committed to Dell and WPP's shareholders.

Kelly McGinnis, Enfatico CCO, declined to comment on whether the cutbacks would impact the agency's communications team. The agency currently employs about 30 full-time staff on its PR team, which makes up less than 4% of Enfatico's total staff, said to be nearly 800 people worldwide.

“Dell has continued to proactively manage its operating expenses, including marketing expenditures, to map to these new realities,” Boone wrote in the memo.

Boone emphasized the urgency to add additional clients to the agency's roster.

“We must also focus on building a successful business on behalf of WPP's shareholders,” the memo states. “It also means an aggressive drive to win new clients and diversify our portfolio. We have several new business pitches in the works, and we are hopeful to announce some positive news on this front soon.”

In 2007, Dell selected WPP Group to co-create Enfatico to provide all of its marketing communications.To read more about Enfatico, click here.

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