Virgin HealthMiles names Tier One Partners AOR

FRAMINGTON, MA: Virgin HealthMiles, a health rewards program that is part of the Virgin Group, named Tier One Partners its AOR, following a competitive bid. The Boston-based agency is providing PR support for the company's Capitol Steps Challenge program. Work began on the account in November. Virgin HealthMiles is based in Framington, MA.

FRAMINGTON, MA: Virgin HealthMiles, a health rewards program that is part of the Virgin Group, named Tier One Partners its AOR, following a competitive bid. The Boston-based agency is providing PR support for the company's Capitol Steps Challenge program. Work began on the account in November. Virgin HealthMiles is based in Framington, MA.

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