MS&L to launch social activism marketing specialty

BOSTON: MS&L Worldwide will launch a social activism marketing specialty on February 26. The new specialty, which will tap into the firm's CSR and cause marketing practices, will be led by Scott Beaudoin, SVP and director of cause marketing at MS&L. No client programs have used the Boston-based specialty yet. The launch will kick off with an event in Boston tomorrow that will include Thomas Gensemer, managing partner at Blue State Digital, and Eleanor Dowling, editorial and community leader for changents.com.

BOSTON: MS&L Worldwide will launch a social activism marketing specialty on February 26. The new specialty, which will tap into the firm's CSR and cause marketing practices, will be led by Scott Beaudoin, SVP and director of cause marketing at MS&L. No client programs have used the Boston-based specialty yet. The launch will kick off with an event in Boston tomorrow that will include Thomas Gensemer, managing partner at Blue State Digital, and Eleanor Dowling, editorial and community leader for changents.com.

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