“The decision to let these individuals go was not arrived at lightly," he said.
Kotcher said that the agency continues to perform well and no other cuts are planned at this time but "we will continue to monitor client and business needs."
The news comes on the heels of the firm's announcement that it hired a new global director of digital. Kotcher noted that the agency has not instituted salary freezes and it continues to provide merit increases.*
Ketchum is part of Omnicom Group, which recently announced a 10.2% decline in Q4 PR revenues to about $305 million. And fellow Omnicom agency Fleishman-Hillard also recently announced a percentage of staff cuts “in low single digits."
*CORRECTION: A previous version of this article stated that Ketchum "has not cut out merit incentives," but in fact it should have said "continues to provide merit increases" in regards to salaries.