WASHINGTON: The US Postal Service (USPS) selected Weber Shandwick as AOR for strategic messaging, including crisis communications, on February 24 after a more-than-four-month RFP process. Joanne Veto, senior PR specialist at the postal service, confirmed the win to PRWeek.
It has a value of approximately $1 million per year, according to a USPS work statement. The account, which mandates communications with the media, general public, and postal employees, runs for two years with three additional one-year options.
The account requires work on various strategic planning and counsel duties, crisis response support, and assistance of the USPS internal communications staff. It cites the 2001 anthrax attacks and natural disasters as examples of where crisis communications would be needed.
Burson-Marsteller was the long-time incumbent on the account, and according to an industry source it reapplied for the business. When asked to comment, the firm issued a statement that said it "enjoyed the many years that we worked with the United States Postal Service. USPS is a great institution and we wish it the best of luck."
As part of the work, WS is also required to position the USPS' point of view on the Postal Accountability and Enhancement Act of 2006 to stakeholders and work with the USPS on the communications aspects of its licensing program.
WS said in a statement that its Washington office will lead the agency's account work.
"Our charge is to help them communicate their strategic vision as they respond to a rapidly evolving business environment," Pam Jenkins, president of WS public affairs division Powell Tate, said in a statement.