LOS ANGELES: Jeff Hunt, former CEO of GCI Group, has joined Feldman & Partners as an equal partner. The firm is also rebranding as the PulsePoint Group, and as part of its long-term expansion, Hunt will lead the agency's growth in digital.
The move reunites Hunt and Feldman & Partners' founder Bob Feldman who is also a former chief executive of GCI. The pair first worked together at Burson-Marsteller in the 1980s. They are both now principals of PulsePoint.
The focus of the firm will remain communications management consulting, but it plans to expand its offerings in this market, said Feldman, who launched the agency in 2007. The firm will be located in Los Angeles and Austin, TX, but will operate globally.
“The fundamental business model of large agencies is large-scale execution,” Feldman said. “That creates the need and opportunity to provide [senior strategic counsel].”
“We're coming in very clearly stating that we're going to focus on the strategic-level counsel,” Hunt added, noting that the agency would perform execution for certain C-suite tasks.
Hunt, who stepped down as president of the newly merged GCI and Cohn & Wolfe (C&W) in September, continues to consult for the agency. C&W CEO Donna Imperato said the new endeavor doesn't pose a conflict.
“His new business is for high-level consulting, not execution,” Imperato told PRWeek via e-mail.
Hunt added that C&W and PulsePoint share two clients: The University of Texas and the Teachers Retirement System of Texas.
PulsePoint retains Feldman & Partners clients, including MasterCard, Thomson Reuters, Dow Chemical, and Dell.
Harvey Greisman, group executive for worldwide communications at Mastercard, said the rebranding would not alter the scope of its work with the agency, which is to identify ways to operate its communications more efficiently.
Updated February 26, 2009, 6:37pm