The firm's work, which began February 6, will focus on media and analyst relations, as well as Globalstar's coming launch of its second generation satellite products.
“From a timing standpoint, it's important for us to get our story out there,” said Dean Hirasawa, director of PR and IR at Globalstar. “We've always wanted to take our story to the street. We're going to have a new story to tell with the launch of our second generation satellites.”
Media outreach will focus on business and top-tier outlets like The Wall Street Journal and Fox Business News, as well as niche technology publications like RCR Wireless News. The firm will promote Globalstar's consumer satellite products via the consumer media, and pitch outlets around gift giving holidays and events, such as Father's Day and graduation day.
Skyya's selection as AOR follows the firm's one-year engagement with Globalstar's subsidiary Spot on its line of Satellite GPS Messenger products. The company would not disclose the value of the account.