PRWeek UK has reported that Microsoft is rethinking its global media strategy, as a way to improve its consumer communications. According to the piece, the tech giant has called in its three global agencies – Weber Shandwick, Edelman, and Waggener Edstrom – to present their social media credentials.
In a statement provided to me, Microsoft called this “an exercise to better understand the digital and social marketing capabilities of a number of our marketing and communications agencies.” The company asserts,“This is something we regularly do and this exercise is not specific to PR. We don’t envisage significant change in either our strategy or our agencies of record”.
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