Skittles' new Web site showcases social media

Skittles recently unveiled a new Web site, putting its social media efforts into hyperdrive. The brand candy, positively remembered for its digital Bebo...

Skittles recently unveiled a new Web site, putting its social media efforts into hyperdrive. The brand candy, positively remembered for its digital Bebo effort, now provides direct links to various branded social media programs, including a Twitter results page, Flickr, YouTube videos, and a Facebook page. This initiative is being considered a “brave” shift for the candy as these brand communications are ceded to consumers, sans filter.

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