Cision launches near real-time monitoring of TV coverage

TORONTO: Cision has launched a new service, called QuickAlert, that monitors and reports TV coverage in almost real-time.

TORONTO: Cision has launched a new service, called QuickAlert, that monitors and reports TV coverage in almost real-time.
 
More than 100 Canadian television stations are monitored by the software. Within 30 minutes, Cision clients receive an e-mail alert of coverage related to their company and their competitors. Previously it would take up to two to three hours after airtime to receive such information, Ernie de Wal, VP of sales and product development, told PRWeek.

“We brought this to the market now because customers are clamouring for this as a crisis communications tool,” said de Wal. “We're expecting clients to institute it for short periods of time when they expect heightened coverage.”

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in