AIG's PR help becomes news

The Web has been abuzz with news that ailing insurer American International Group (AIG) has added Kekst & Company to its list...

The Web has been abuzz with news that ailing insurer American International Group (AIG) has added Kekst & Company to its list of PR firm representation. AIG is also working with Sard Verbinnen, Hill & Knowlton, and Burson-Marsteller. AIG declined to comment on the PR firms with which they're working .

AIG has received $150 billion in government funds since September, when the federal government also took an 80% stake in the company. AIG reported fourth quarter net losses totaling $61.7 billion on March 2nd. The company also came under fire during Congressional testimony on March 3 from both members of the Senate Budget Committee and Federal Reserve Chairman Ben Bernanke, who said that "AIG exploited a huge gap in the regulatory system." AIG may receive a fourth round of bailout funding to stay afloat.

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