Ketchum, Fleishman-Hillard, CPR Worldwide, and Kreab & Gavin Anderson will form One Voice and begin work July 1. The team will provide global support on Philips' three business sectors: healthcare, lighting, and consumer products, according to Geert van Kuyck, CMO for Royal Philips Electronics.
Another source within Omnicom said contract negotiations are still underway but the final figure would amount to a “sizable” account.
From now through July 1, Philips will transition its communications function from its current firms, MS&L and Text 100, to One Voice. Philips worked with both MS&L and Text 100 for several years. Both agencies were invited to repitch, according to Philips. Neither firm could be reached by press time.
“Philips strongly believes in a periodic re-selection process to maintain a healthy and market-focused approach to our communications,” van Kuyck said via e-mail.