PR Student of the Year 2009
Open to all students enrolled in a US college or university between December 14, 2007, and December 14, 2008. Category entrants were presented with a true test of their PR acumen, devising a plan to create a PR campaign for sports apparel company adidas to increase its exposure to the target demographic - 14- to 24-year-olds - through the leveraging of its sponsorship of NBA All-Star Weekend.
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