“I was thinking about products and services that do well in this economic environment, and I thought, ‘Well, I pack a thermos',” Panasiuk told PRWeek.
The media campaign will target health and fashion reporters.
“The company has a product that answers a lot of things for consumers, including food safety which is particularly top of mind. And the thermoses are also stylish and affordable,” said Panasiuk.
She said C&W also plans to promote the company's new line of insulated shopping bags.