Canadian Thermos Products hires Cohn & Wolfe

TORONTO: Cohn & Wolfe has been hired to execute the Canadian Thermos Products' first significant media relations campaign in Canada.

TORONTO: Cohn & Wolfe has been hired to execute the Canadian Thermos Products' first significant media relations campaign in Canada. Carol Panasiuk, senior VP, Cohn & Wolfe, said they picked up the business after she approached  the company.

“I was thinking about products and services that do well in this economic environment, and I thought, ‘Well, I pack a thermos',” Panasiuk told PRWeek.

The media campaign will target health and fashion reporters.

“The company has a product that answers a lot of things for consumers, including food safety which is particularly top of mind. And the thermoses are also stylish and affordable,” said Panasiuk. 

She said C&W also plans to promote the company's new line of insulated shopping bags.

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