"We should have a conscious strategy of communicating through Hispanic media," White House Chief of Staff Rahm Emanuel says in an interview. "It's one of the fastest-growing groups in the country. Telemundo is one of the most significant media outlets."
Every administration does some outreach to minority outlets. But by talking to Black Enterprise well before the New York Times, which last week got its first sit-down interview since Election Day, Obama is shaking up the existing media order. Just as he took a question from the Huffington Post -- but not from the Los Angeles Times, Chicago Tribune or Wall Street Journal -- at his first news conference, the president is broadening the circle of access to include more sympathetic outlets.
More Hispanic media and minority publications have had more access to the White House and President Obama this year, the Washington Post reports, and it all stems from Obama's strategy to be more inclusive.