Kentucky Derby gets ready to party

Churchill Downs and the Kentucky Derby are kicking their PR efforts into high gear, after recently hiring Cramer-Krasselt for PR support. Leading up to...

Churchill Downs and the Kentucky Derby are kicking their PR efforts into high gear, after recently hiring Cramer-Krasselt for PR support. Leading up to the Derby on May 2, Churchill Downs announced that celebrity chef Bobby Flay will serve as the official host and spokesperson for the Kentucky Derby Party program and Web site for the second year.

The company also recently closed applications for its CPO—Chief Party Officer—to run the festivities on the Kentucky Derby infield. Churchill Downs accepted online video applications for the position until February 28 and the new CPO will be announced soon. The company is also planning a press conference on March 11 about a new partnership with a nonprofit organization.

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