ENGLEWOOD CLIFFS, NJ: LG Electronics USA is in the midst of reviewing PR agencies. John Taylor, VP of public affairs and communications at LG USA, said it was part of a “global marketing consolidation” that is under way, but he declined to give further specifics on the make up of the review.
LG has worked with Ogilvy PR as its US AOR since 2004. The agency handles PR for the company's home entertainment, home appliances, mobile communications, business solutions, and air conditioners, as well as its corporate reputation and issues management, Taylor noted.
Taylor said the review was not prompted by dissatisfaction with its current PR agencies, but declined to confirm whether or not Ogilvy was involved in the review.
The agency declined to comment.