Turkish Tourism and Culture Office hires M. Silver Associates

NEW YORK: The Turkish Tourism and Culture Office hired M. Silver Associates to conduct a destination marketing program targeting North American travelers. The PR work will involve promoting Istanbul as a center of culture, as well as encouraging consumer interest in other regions of the country, including the Aegean and Mediterranean coasts. It will focus its effort on the leisure market, the travel agency community, medical tourists, and the meetings industry.

NEW YORK: The Turkish Tourism and Culture Office hired M. Silver Associates to conduct a destination marketing program targeting North American travelers. The PR work will involve promoting Istanbul as a center of culture, as well as encouraging consumer interest in other regions of the country, including the Aegean and Mediterranean coasts. It will focus its effort on the leisure market, the travel agency community, medical tourists, and the meetings industry.

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