Finding a job in a difficult economy isn't easy, but there are ways to improve your chances. The entire economy isn't in the doldrums, so one option is to explore sectors experiencing job growth, such as healthcare and technology.
Many people find jobs through networking, especially in a down economy. Reach out to acquaintances in your area of expertise and let them know that you are looking for work. Seek out introductions in the fields that interest you. Know your skills and work on communicating them effectively to potential employers. Search the media. Read newspapers and trade journals to make sure you stay current on the developments in the PR industry.
Find out about the latest trends and mergers. Make sure to follow up on all leads as soon as possible. It is also important to be patient because finding a job in a difficult economy may take a while. And finally, be sure to remain optimistic. With hard work, persistence, and a positive attitude, you will find the right job.
Jane Waldman is the President at Waldman & Company.
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