Lionsgate shareholder activist Carl Icahn wants to add designees to the Lionsgate Board of Directors. On March 11, both sides released statements saying talks had fallen through.
"In anticipation of a contest with Mr. Icahn, I wanted to have the best resources," said Peter Wilkes, SVP of IR and executive communications for Lionsgate. The firm will also handle other aspects of the company's financial communications.* "[The agency is] involved in all aspects for mergers and acquisitions." He declined to comment on the selection process, but said the agency will stay on as long as needed.
Lionsgate usually handles all PR internally, Wilkes told PRWeek, but "there are certain situations that call for the experts." He called Frank, with whom he worked at Adams & Rinehart, "one of the best in the business."
A representative from Joele Frank confirmed the new client, but declined to comment further.
*CLARIFICATION: A previous version of this story only identified M&A in the scope of the work Joele Frank will be doing for Lionsgate.