Ethnic hair care brands tap m strategies as AOR

JACKSONVILLE, FL: Colomer USA Multicultural Group, which specializes in ethnic hair care products, hired m strategies inc. (MSI) as AOR for two of its hair care brands, African Pride and Creme of Nature. The agency, which has worked on ethnic beauty brands in the past, will oversee all PR initiatives for the brands throughout North America and the Caribbean.

JACKSONVILLE, FL: Colomer USA Multicultural Group, which specializes in ethnic hair care products, hired m strategies inc. (MSI) as AOR for two of its hair care brands, African Pride and Creme of Nature. The agency, which has worked on ethnic beauty brands in the past, will oversee all PR initiatives for the brands throughout North America and the Caribbean.

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