AIG coverage zeroes in on Liddy, Geithner

NEW YORK: Media coverage of American International Group's (AIG) distribution of $165 million in bonuses focused squarely on its CEO Edward Liddy and Treasury Secretary Timothy Geithner in the 10-day period surrounding the former's Congressional appearance, according to data gathered by Dow Jones Insight.

NEW YORK: Media coverage of American International Group's (AIG) distribution of $165 million in bonuses focused squarely on its CEO Edward Liddy and Treasury Secretary Timothy Geithner in the 10-day period surrounding the former's Congressional appearance, according to data gathered by Dow Jones Insight.

Of the 7,417 print and online media hits that Liddy got from January 1 through March 19, 81% were between March 9 and 19. Liddy appeared before an angry Congress March 18 to discuss the bonuses.

“It seems Liddy is taking most of the heat regarding the AIG bonuses,” said Martin Murtland, MD at Dow Jones Insight.

Murtland also noted that Geithner, not President Barack Obama, has been garnering most of the media attention related to the AIG bonuses. Between March 9 and 19, 46% of Geithner's media hits were related to AIG. For Obama, the number was 9%.

“It'll be interesting to see how the two communications strategies – of AIG and the administration – will pan out around this story,” Murtland added.

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