Burson adds to HP work

PALO ALTO, CA: Hewlett-Packard has consolidated the PR work for its technology solutions group (TSG) with Burson-Marsteller.

PALO ALTO, CA: Hewlett-Packard has consolidated the PR work for its technology solutions group (TSG) with Burson-Marsteller.

Burson has worked as TSG's global AOR for seven years, but now each country within the TSG market will use Burson rather than selecting its own firm, confirmed Emily Neumann, director of AR and PR for HP's TSG division.

“The goal... is to have [Burson] be a single point of accountability and act as an integrator,” she added. “We are trying to... facilitate consistency on a global level and drive more efficiency on our PR campaigns.”

Agencies impacted by the shift include Hill & Knowlton, Porter Novelli, and several small regional firms. H&K will still work on regional TSG analyst relations in EMEA, said Jennifer Temple, GM of H&K's San Francisco office.

Kevin Winston, EVP at PN and HP account lead, said the firm has a very small part of the TSG business in the UK, so the move does not impact it greatly. PN still works on HP's imaging and printing group business in several regions.

H&K has been particularly affected by shifts at the tech company.

HP plans to transition most of its public affairs business from H&K to Public Strategies, starting May 1.

David Shane, VP of corporate external communications at HP, confirmed the transition, but declined further comment. H&K will continue to work on HP's environmental sustainability and social investment efforts, which accounts for a small portion of HP's public affairs work. It also continues to serve as HP's corporate AOR.

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