How you treat staffers today will have a direct correlation with future turnover. Listening, communicating, and running fun programs that have an impact on someone's career are motivating. They also don't require extensive funds.
Dialogue is key. It enables you to shape communications programs for maximum impact. One effective tool is a staff survey that goes beyond standard questions to really elicit insightful feedback.
Consistently communicating the firm's vision and goals ensures that employees believe the company has a vibrant future. This can be done via traditional and digital tools, such as podcasts and a multi-faceted Facebook-like intranet.
Finally, create entertaining programs that help people grow. Training needn't be boring; tie company priorities to hands-on learning experiences. Simple approaches like this showcase your commitment to the staff. Put them together and you have a stimulating environment that keeps people excited and optimistic about the future.
Stephanie Howley is the VP of HR at Cohn & Wolfe North America.
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