Cone gains two accounts

BOSTON: Cone has been hired to work on special projects for EMC, a Hopkinton, MA-based infrastructure technology and solutions company, and Guayaki, a Sebastopol, CA-based Yerba Mate tea product brand. For Guayaki, the team is reaching out to food, health, and environmental media to support the brand and category growth, as well as increase consumer awareness of the benefits of the tea. For EMC, the agency is focusing on CSR outreach.

BOSTON: Cone has been hired to work on special projects for EMC, a Hopkinton, MA-based infrastructure technology and solutions company, and Guayaki, a Sebastopol, CA-based Yerba Mate tea product brand. For Guayaki, the team is reaching out to food, health, and environmental media to support the brand and category growth, as well as increase consumer awareness of the benefits of the tea. For EMC, the agency is focusing on CSR outreach.

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