ViniPortugal hires Louis Karno & Company

CONCORD, NH: ViniPortugal, a trade association that promotes Portuguese wines around the world, hired Louis Karno & Co. to manage its PR in the US, starting March 1. The effort will include a new Web site launch, social media tactics, and events and meetings with travel, lifestyle, and food journalists. The agency will also work with The Dunn Robbins Group to build awareness and increase sales of Portuguese wines in the US, stressing the value and affordability of Portuguese wines. Dunn Robbins' efforts will mainly focus on wine media, while Louis Karno will reach out to a broader base of wine-drinking Americans.

CONCORD, NH: ViniPortugal, a trade association that promotes Portuguese wines around the world, hired Louis Karno & Co. to manage its PR in the US, starting March 1. The effort will include a new Web site launch, social media tactics, and events and meetings with travel, lifestyle, and food journalists. The agency will also work with The Dunn Robbins Group to build awareness and increase sales of Portuguese wines in the US, stressing the value and affordability of Portuguese wines. Dunn Robbins' efforts will mainly focus on wine media, while Louis Karno will reach out to a broader base of wine-drinking Americans.

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