In today's competitive economy, how can job seekers boost their chances of landing a post?

PR is all about positioning and being the voice of clients in a manner that ignites the media.

PR is all about positioning and being the voice of clients in a manner that ignites the media. When a résumé or cover letter shows a lack of attention to detail, the applicant reveals a lack of pride or focus on being presented in the best light. For example, spelling mistakes signal the applicant might be careless on the job, too.

Job seekers are often too humble and only talk about team results, rather than individual achievements. Teamwork is important, but be ready to extrapolate on experiences and special talents you bring to the table. People involved in the hiring process can tell when someone had a minor or even nonexistent role in a project listed on a résumé. This type of positioning is spin – something most agencies loathe.

It is also good to talk about mentors. Almost everyone has someone in the PR industry who influenced his or her career. It is equally vital to demonstrate that you can take direction, are serious about learning from your mistakes, and have a desire to expand your professional development.

Elizabeth Robinson is the president, founder, and CEO of VolumePR.

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