ASME picks Affect Strategies as AOR

NEW YORK: Professional association ASME (American Society of Mechanical Engineering) chose Affect Strategies as its AOR, effective last month. The agency will raise brand awareness of the organization by promoting its educational and technical services, professional development opportunities, and events. It will also advocate ASME members as thought leaders on renewable energy, green technologies, sustainable development, and public safety. Affect will leverage traditional media, social media, and direct relationships as part of a media relations effort to promote the group’s products and services, according to an agency statement.

NEW YORK: Professional association ASME (American Society of Mechanical Engineering) chose Affect Strategies as its AOR, effective last month. The agency will raise brand awareness of the organization by promoting its educational and technical services, professional development opportunities, and events. It will also advocate ASME members as thought leaders on renewable energy, green technologies, sustainable development, and public safety. Affect will leverage traditional media, social media, and direct relationships as part of a media relations effort to promote the group’s products and services, according to an agency statement.

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