Friendly's hires Castle Group as first AOR

Wilbraham, MA: Friendly Ice Cream Corporation recently hired its first AOR, the Castle Group to handle media relations and product launches, such as its new children’s menu with the integrated “Sprinkle-Vision” campaign, combining online and in-store elements.

Wilbraham, MA: Friendly Ice Cream Corporation recently hired its first AOR, the Castle Group to handle media relations and product launches, such as its new children’s menu with the integrated “Sprinkle-Vision” campaign, combining online and in-store elements.

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