H&K study finds business leaders more optimistic than consumers

NEW YORK: A recent survey from Hill & Knowlton found that only 47% of consumers are optimistic about the future compared with 65% of business leaders and 64% of financial analysts. The survey also found that 69% of consumer respondents blame businesses for the current economic crisis. At the same time, 71% blame the government. Consumers will be watching how companies conduct themselves during the crisis, as well. Seventy-five percent said that companies will be judged on employee treatment. However, nearly half of the business leaders that responded to the survey said they were cutting community relations activities and only 54% of financial analysts said it's important for companies to maintain donations. H&K surveyed 878 consumers over the age of 18, as well as 214 senior business executives at companies with 1,000 or more employees, and 50 buy- and sell-side analysts with five or more years of experience.

NEW YORK: A recent survey from Hill & Knowlton found that only 47% of consumers are optimistic about the future compared with 65% of business leaders and 64% of financial analysts. The survey also found that 69% of consumer respondents blame businesses for the current economic crisis. At the same time, 71% blame the government. Consumers will be watching how companies conduct themselves during the crisis, as well. Seventy-five percent said that companies will be judged on employee treatment. However, nearly half of the business leaders that responded to the survey said they were cutting community relations activities and only 54% of financial analysts said it's important for companies to maintain donations. H&K surveyed 878 consumers over the age of 18, as well as 214 senior business executives at companies with 1,000 or more employees, and 50 buy- and sell-side analysts with five or more years of experience.

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