23andMe reaches out to mommy bloggers

MOUNTAIN VIEW, CA: Personal genetics company 23andMe launched a free online community on March 31 for moms and women that will gather shared information about pregnancy for research purposes.

MOUNTAIN VIEW, CA: Personal genetics company 23andMe launched a free online community on March 31 for moms and women that will gather shared information about pregnancy for research purposes.

 

As part of its communications effort, 23andMe brought in 14 mommy bloggers who are blogging on the company site about their participation in the online community and their experience getting genotyped. Rubenstein Communications is providing support.

 

It's the first time the company has reached out to mommy bloggers, said Rachel Cohen, manager of communications for 23andMe.

 

“There's really a gap in the online wealth of information about very scientific information about pregnancy,” said Cohen. “That fits in perfectly with what we're trying to do.”

 

The communications team is using Twitter and Facebook to generate awareness about the community and announced the launch on Good Morning America.

23andMe is one of a handful of personal genetics companies that provides genotyping services directly to consumers. It was founded by Linda Avey and Anne Wojcicki, who is married to Google cofounder Sergey Brin. Funders include Google and Genentech.

Unlike the 23andMe Parkinson's community that went live on March 12, the 23andMe Pregnancy Community is free.

 

Members can take weekly quizzes about specific health issues that occur in pregnancy – from morning sickness and weight gain to drug reactions and food cravings – and see how they compare to other pregnant women and mothers.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in