John Crean, chair and national managing partner at National, attributed the cuts to the economy, and noted a reduction in the demand for marketing communications PR.
“Anyone who tells you [business] hasn't tightened up a bit is lying or not properly managing their business,” Crean told PRWeek. “Going forward, it was the prudent thing for us to do.”
He said the Toronto cuts have been offset by above-budget growth across a number of National's other eight offices across Canada, in particular Calgary, Vancouver, and Quebec City. He said the oil industry continues to fuel growth in Alberta, while many of National's offices are seeing a demand in the areas of crisis management, corporate strategy, and mergers and acquisitions.
“Larger markets such as Toronto and Montreal are feeling the effects of the recession [more so than smaller ones],” said Crean. “At the same time, we are investing in parts of our business where we see future growth.”