Blog Council taps Dell's Pearson

CHICAGO: The Blog Council, a professional group for executives focusing on social media, tapped Bob Pearson, the VP of communities and conversations at Dell, as president, effective April 6. In his new role, Pearson, whose last day at Dell was March 20, will work alongside Blog Council CEO Andy Sernovitz and will help members implement social media, with a focus on ROI, ethics, creating management policies, and utilizing tools and software.

CHICAGO: The Blog Council, a professional group for executives focusing on social media, tapped Bob Pearson, the VP of communities and conversations at Dell, as president, effective April 6. In his new role, Pearson, whose last day at Dell was March 20, will work alongside Blog Council CEO Andy Sernovitz and will help members implement social media, with a focus on ROI, ethics, creating management policies, and utilizing tools and software.

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