Good news today, given the abysmal state of the M&A business. Homebuilders Pulte Homes and Centex had agreed to a $1.3 billion merger were accompanied by a variety of comms initiatives. A Web site has been established that talks about the benefits of the merger, a press release has been issued, and there was a conference call and Webcast this morning. There are no PR firms listed on the press release, however, based on these items, it's clear that comms is playing an important role as the merger plays out.
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