The site features testimonials on the value of the newspaper by regional VIPs, employee profiles, and an area for comments.
The group of about 25 participating journalists considers prospective new owners and the public its two main target markets. Graydon Royce, theater critic and fine arts reporter, tells PRWeek. "We’re trying to raise awareness. We don’t run the business; we work for the business…and we know there are going to be new owners," said Royce, also a cochairman of the employee guild. "We are trying to show a new ownership group that there are people who are dedicated to doing everything they can to move forward and move the Star Tribune forward."