Mark Probst, the author of gay romance book The Filly, first noticed that his book was de-ranked and contacted Amazon. After receiving a response saying it was due to a policy where "adult" materials were not included in rankings, he blogged about it. But when consumers pointed out that some heterosexual "adult" materials were still included in rankings, Amazon said the original de-ranking was due to a glitch.
The news has quickly spread through social media like Twitter, and some groups are urging a boycott of the retailer. Amazon does not have a press release up on its Web site and representatives from the online retailer and its PR agency OutCast Communications have not yet returned PRWeek's calls for comment.
UPDATE: Patty Smith, director of corporate communications for Amazon, replied to PRWeek with a statemtn via email, saying "This is an embarrassing and ham-fisted cataloging error for a company that prides itself on offering complete selection."