The discussion reportedly generated over 1,400 tweets with topics including the use of social media in marketing.
"The goal of the event [was] twofold," writes Bonin Bough, global director of social media at PepsiCo. "First is to send the message that PepsiCo is here to support, enable and participate within the social media space, and the second goal was to hear what the world had to say about global trends."
Still trying to figure out what the hub-bub is about the Twitter? Check out this recent Op-Ed from PRWeek and a story from The New York Times' Internet section.