WASHINGTON: The Federal Communications Commission (FCC) is seeking an agency for PR and advertising campaign support prior to the June 12 deadline for analog television stations to transition to digital broadcasting.
The federal agency is seeking proposals from agencies that can provide "a variety of media services, publications, and targeted distribution services that will supplement and expand our consumer education and awareness campaign" related to the transition, according to Federal Business Opportunities documents. The deadline for responses is April 20, while the deadline for questions was today, April 13.
The FCC had worked with Ketchum in the year leading up to digital transition switch. In February of this year, though, Congress voted to move the DTV transition, originally scheduled for February 17 to June 12 because of concerns that many Americans were not prepared for the switch.
Ketchum's contract with the FCC expired on February 13, 2009, according to Marv Gellman, VP and director of media relations at Ketchum. He said via e-mail that the agency is reviewing the request.
Interested vendors, according to the federal Web site, include Clear Channel Outdoor, Hanft Unlimited, Muse Communications, and UniWorld Group, among others.