Bernanke, Federal Reserve looking at changes in comms strategy

The Wall Street Journal takes a look at Ben Bernanke's PR campaign and how it has placed him in the "starring role" as he tries...

The Wall Street Journal takes a look at Ben Bernanke's PR campaign and how it has placed him in the "starring role" as he tries to clearly communcate the Federal Reserve's role, the paper writes.

According to Reuters, the Fed is reworking its communications strategy, as part of a transparency push that may include regular news conferences and increased availability of information, possibly online.

In recent months, Bernanke has discussed the economic crisis to audiences ranging from college students and the general public to the media and Congress, and he tells the WSJ: "'I think it is important for the public to understand what is going on and to know that the government is trying to solve the problem ... They should know we have a plan and a strategy."'

Yet, the paper also notes that Bernanke may placing himself at the heart of the PR effort to ensure his position as chairman of the Federal Reserve is secure. Within the year, President Barack Obama will decide whether or not to reappoint Bernanke.

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