The agency, which worked with the Oslo-based company on a project basis in 2008, will develop integrated PR and marketing programs to promote travel and tourism from the US to the region. An emphasis will be placed on Norway's natural beauty and its numerous opportunities for outdoor activities
“We encourage Americans to get a taste of that outdoor life,” says Susan Goodell, senior director at Warschawski.
Warschawski will also work on other projects to raise awareness among Americans about Norway's design, culture, social policy, and business practices, such as the country's dedication to gender equality.
The contract is for at least one year. Innovation Norway was not available for comment.